Google Assistant not listening, Google explains its commitment to privacy

Ad Display Transparency

Ads related to search terms may appear in search results, but if there are no suitable ads, they will not appear at all. In addition, ad revenue does not enter Google just by displaying, it is said that it will only occur at the stage of clicking.

Advertising is Google's main source of revenue. Most of its revenue comes from its own website and apps. Mr. Fair says that this income allows us to provide various services free of charge. Advertisements are always displayed as "Ad" or "Sponsor".

Although Google can make money from ads on other sites, most of the cut goes to publishers, he said.

Fair says that in serving ads, we will never sell your personal information, that sensitive information will not be used for personalization, and that we will protect your privacy on your behalf.

On the other hand, what if someone said they wanted better ads because they wanted more privacy? "It's hard to answer," Fair said.

There are people who want their data open, people who absolutely don't want it for whatever reason, and the reasons for that are all different. I thought I was there.

Regarding FloC, which Google is promoting as an alternative to cookies, he said, "There is not only one privacy protection, there are several. FloC is one of them. It is part of research to deliver useful things while protecting privacy on the Web."

Apple Takes A Different Approach To Google, Which Is Relying On Advertising. Both companies are working to strengthen privacy protections, but Fair explains the differences between the two companies:

"Unlike Apple, we are open source. Android itself is open source, and that is the first difference." In order to act in the field, we must fulfill our commitment to it."

Also, in iOS 14.5, Apple has introduced "ATT" that limits app tracking and is working to protect user privacy. You can set different things in AD personalization, and once you set it, it will be applied to all devices using the same Google account."

We have also announced that you will be able to turn off advertising IDs in the Android version of Google Play settings, allowing you to limit how personalized ads appear.

Episode 979: What is ATT, which allows you to refuse app tracking?

While taking the initiative in protecting such privacy, we were able to provide it using the anonymization technology, such as the COVID-19 community mobility report, federated learning used for predictive conversion of Gboard, and automatic captioning. introduced as Android's Private Compute Core.