"LinkBuds" is doing well, Sony's share in the TWS market exceeds 30%

Article summary

Sony's share of the fully wireless earphone (TWS) market exceeded 30% in the 4th week of February 2022. The new product "LinkBuds" is contributing. It became clear from the "BCN Ranking" that aggregates the actual sales data of home electronics mass retailers and online shops. Sony's share of sales increased sharply in the 3rd week of February 2010. It turned Apple for the first time in 19 weeks since October 2, 2009, recording 26.3%, an increase of 9.2 points from the previous week. The reason for the increase in market share is the new product "LinkBuds," which features a unique shape with holes. In the 3rd week of February, even though it was before the release, it was ranked 4th in the sales volume ranking by model only for reservations. The number of units sold increased further in the 4th week of February, the release week. It has jumped to the top in the same ranking. As a result, Sony's share reached 30.7%, exceeding 30% for the first time in the past three years. In the sales ranking by model for the week of February 4, 2010, Sony's "LinkBuds Gray", which gained a 10.3% share, is the leading product, and Apple and Sony's products occupy the TOP10. In the TWS market, Apple has continued to run alone since the introduction of "AirPods." However, it can be said that Sony has succeeded in rewinding with the introduction of new products such as "WF-1000XM4" and "LinkBuds". The battle for share between the top two is intensifying. * The "BCN Ranking" is an actual sales database that collects and aggregates actual sales data of personal computers, digital home appliances, etc. from major home electronics mass retailers and online shops nationwide every day, and is about 40% of the Japanese over-the-counter market (PC). In the case of) is covered. % bcn_video1% [Related article] [Selling ranking (1st to 50th) based on actual sales data] (Updated every Thursday) The ratio of wireless LAN routers and Wi-Fi 6 compatible products continues to be strong, exceeding 60%. Iris Oyama holds the top spot in the battle for market share in the great melee, withdraws from JVC KENWOOD in the LED bulb market, and is currently recommended by the editorial department in the digital video camera market.

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