Dubai Expo opens, Sony's sound experience "Sound AR" at the Japan Pavilion
On October 1, 2021 (local time), the Expo 2020 Dubai finally opened after being postponed for about a year. Sony Marketing Co., Ltd. (hereafter, Sony Marketing) will be in charge of the sound production for the Japan Pavilion at Expo 2020 Dubai.
Sony Marketing provides audio content that incorporates Sony's interaction technology that realizes Sound AR and indoor position and orientation estimation technology that utilizes the sensors of Xperia smartphones. It will be used in the exhibition in the Japan Pavilion until the end of the exhibition on March 31, 2022.
A new experience of "sound"
Sound AR provided by Sony is a new acoustic experience that mixes the "sound" of the real world with the "sound" of the virtual world. At the Japan Expo, the interaction technology that combines the company's "360 (Sanrokumaru) stereophonic" technology and indoor position and orientation estimation technology is used to create a three-dimensional acoustic space in real time according to the detailed position and posture of the visitor. to generate
The opening of the Dubai Expo, the sound experience "Sound..." produced by Sony at the Japan Pavilion Click here for images>In addition, Sony's open-ear earphones are used to create a new sound experience with a three-dimensional effect that mixes background music from the speakers in the venue with sound effects and narration from earphones. In addition, it is said that different stories will be developed with "sound" according to the course that each visitor takes in the museum.Japanese content x latest technology
The Japan Pavilion exhibition is an exhibition space that showcases various Japanese content with the latest technology under the theme of "Where ideas meet." is configured as It is divided into a total of 6 scenes, including "Encounter with Japan", which expresses ancient Japan with immersive images and spaces.
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