That Amazon opened a "hair salon", the beauty industry's threat facing | Business+it
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The reason why Amazon opened a hair salon, and the threat the beauty industry faces in the future
Amazon opened a hair salon, and it has been featured extensively in the news/tech media. Many of our readers must have seen this report and wondered, "Why is Amazon the e-commerce company?" However, there is a reason behind this, which can be said to be "inevitable" for Amazon. From this challenge, let's see what kind of areas Amazon is trying to develop in the future.
Author: Gen Hosoya, Livit
Author: Gen Hosoya, Livit
Study jazz/music theory for 2 years at Berklee College of Music partner school. After working as an interpreter and translator, she entered university at the age of 24. He majored in international relations as an undergraduate, and majored in economics, politics, and philosophy at a graduate school in England for his master's degree. Joined Livit after working for a domestic consulting company and a Japanese news agency in Singapore. His areas of interest are the evolution of media technology and social changes. Around 2014-15 When launching Tech Media, explored the possibilities of drones. Participated in the drone race Dubai world competition as a player. Currently, he is producing VR content and distributing it to English-speaking audiences through an experimental approach to "real-time production" that utilizes music production software, 3D software, and game engines. Achieved over 1.5 million views on YouTube with VR videos alone. Video production using the recently purchased Sony a7s3 is also underway. http://livit.media/
On April 20, 2021, Amazon will open a hair salon in London, sparking news/tech media interest. The hair salon is located on Brushfield Street near East London Liverpool Station. It's a small street lined with apparel and general merchandise stores, and just a stone's throw from Amazon's UK head office. According to Amazon's release, the salon is designed to let customers experience technology. One of the highlights is the technology that simulates hair coloring using AR (each surreal). You can use AR to check which hair color you use and what kind of finish you will get. The other is a technique called "point and learn". When you point to an item on the display shelf, an introduction video of the item is played on the display, and if you want to purchase it, scan the QR code on the shelf and purchase it on the Amazon UK page. The hair salon will initially be available only to Amazon employees, and will open to the general public in a few weeks. For now, the salon is intended as a showcase for technology, and there are no plans to expand the salon itself. Related articles▲ Close▼ Show all
The news that Amazon, which has a well-established image as an "e-commerce" company, has launched a hair salon may come as a surprise to many. However, looking at Amazon's movements over the past few years, it can be seen that the initiative is in line with that trend. It is no exaggeration to say that Amazon, which has dominated the e-commerce market, is aiming next in the physical store sector, including retail and beauty. This can also be confirmed by another release announced the very day after the Amazon Salon launch release. The release announced that certain stores of grocery retailer Whole Foods, which Amazon acquired in 2017, will introduce a contactless store payment system "Amazon One" developed by the company. Thing. Amazon One is a system that was launched in September 2020 that allows you to make payments simply by holding your palm up. So far, it has been experimentally operated at multiple stores operated by the company in Seattle, including Amazon Go, Amazon Go Grocery, Amazon Books, Amazon 4 Star, and Amazon Popup. In the latest release, it was revealed that Amazon One is now available at Whole Foods stores in Seattle, Madison, and Broadway, and that there are plans to introduce it at Seven other Whole Foods stores in Seattle. [Next page] E-commerce, which is said to be "rapidly expanding", is actually less than 15% of the entire retail marketTo the list
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