Looking back on the 10th year of "ARROWS", which continued to challenge "the world's first" even if it became a new brand
10 years, which wasn't smooth sailing, but that's why there is now ARROWS!
<2011年に初号機が発売された「arrows（旧ARROWS）」が10周年を迎えた。当初は“スペック番長”と呼ばれるほどに高性能なフラッグシップモデルを主軸に据えていたが、ここ数年は幅広いユーザー層をターゲットとするミドルレンジモデルに注力し、2021年12月に発売された最新モデル「arrows We」も使い勝手の良さとコストパフォーマンスの高さで人気を集めている。
FCNT Executive Officer and Product Business Division Naoe Kushin.He plays a central role in the development of ARROWS brand products
FCNT Executive Officer Ken Hayashida.Since the launch of the ARROWS brand, he has been involved in planning smartphones and users, and is also the creator of the "Easy Series" that celebrated the 20th anniversary.
The meaning of arrows is "arrow" with a desire to open a new path
"ARROWS TAB LTE F-01D" released in October 2011.It was the first tablet for DOCOMO for the LTE service "XI" launched in December 2010
Mr. Hayashida
As a result of adopting "Tegra" with emphasis on performance ...
"Arrows Kiss F-03D" released in November 2011.A middle range model for women, a collaboration model with Popteen has also been released.
"Arrows X LTE F-05D" released in December 2011, the first high-spec flagship smartphone in the Arrows series
The first NVIDIA CPU "TEGRA 3" was adopted by the "ARROWS X LTE F-10D" released in December 2012.Up to 4 core 1.At that time, 5GHz had extremely high performance.
Kushin
<2012年7月に発売された「ARROWS X F-10D」、2012年11月に発売された「ARROWS V F-04E」、2013年2月に発売された「ARROWS X F-02E」でも引き続きTegra 3が採用された。しかし、一部のユーザーから「端末が熱くなる」「電池が持たない」と指摘されるなど、厳しい評価を受けることにもなった。
The "ARROWS V F-04E" released in November 2012 has been released as a Docomo with series target targeting a wide range of users.
Kushin
Kushin
Kushin
The brand is renewed to "ARROWS" and the user base is expanded
<2015年9月に発売した「arrows Fit F-01H」から、「ARROWS」のロゴは小文字の「arrows」に刷新された。どういう狙いがあったのだだろうか？
"ARROWS FIT F-01H" released in September 2015.ARROWS's first impact -resistant model, which gained popularity because it can be bought at an affordable price.
Mr. Hayashida
<2016年以降にリリースされたarrowsは、ミドルレンジ～ミドルハイが中心となり、ドコモ向けでは特に「arrows Be」シリーズが人気を集めた。一般的な防水・防塵だけではなく、洗える機能や独自に落下試験も行なう耐衝撃性能といった安心感も新たなファンを獲得する要因となったようだ。
"ARROWS BE3 F-02L" released in June 2019.According to 23 MIL standards, the performance that can be washed with foam type hand soap has become a hot topic.These performance is also inherited by the latest model Arrow WE
Kushin
Royal Authentication that was attracting attention from the world
"ARROWS NX F-04G" equipped with the world's first iris authentication.It was released in May 2015 after performing the technology on MWC.
Mr. Hayashida
Mr. Hayashida
Clear the heat generation problem with the development of the first 5G model
<5Gサービスが本格的に始動した2020年には、久しぶりに超ハイスペックのフラッグシップモデル「arrows 5G F-51A」を発売した。FCNT初の5G対応モデルで、国内メーカーで5Gミリ波に対応させた最初のモデルでもある。Snapdragon 865を搭載し、8GBのメモリーを搭載するなど、当時最上位のスペックを備えていた。
The "ARROWS 5G F-51A" released in July 2020 was a super high-spec model equipped with the highest CPU and also supported 5g millimeters.
Kushin
"Privacy mode" is back with the latest model "ARROWS WE"!
The middle range 5G smartphone "ARROWS WE" released in December 2021.It was FCNT's first multi -carrier deployment.This is the docomo version of the color variation
AU version of color variations
SoftBank version of color variations
Mr. Hayashida
Kushin
The "ARROWS M01" was released in December 2014 as a SIM -free smartphone for the general public.The latest model will be released in the "ARROWS M05" released in December 2019, and will release a middle range model.
フィーチャーフォンの最新モデルは、2019年7月に発売された「arrowsケータイ F-03L」。Kushinは「需要がある限り、提供していく責任がある」という
It is surprising models that both have the most feelings
Kushin
Mr. Hayashida
"ARROWS NX F-01F" released in June 2013."N" of "NX" contained the meaning of "New" and "Next".Equipped with Snapdragon 600 and was evaluated in terms of performance.
What will happen to the next 10 years of Arrows?
<2022年を迎えて、新たな10年の一歩を踏み出したarrows。最後に今後の展望について聞いてみた。
Kushin
Kushin