Why can't I get a CV no matter how much I attract? How to close the hole in the bucket | Business + IT
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Business Expansion
The opening Nikkei average is in positive territory after the decline, profit-taking selling suppresses the upper price
2022/03/18
Paypal expands services for Ukraine, making it possible to send money to refugees, etc.
2022/03/18
Yen exchange rate, 118 yen 73-74 sen = as of noon on the 18th
2022/03/18
Sales Strategy
Farewell! "Annoying" mobile ads, the timing to "stab" consumers as seen in case studies
2022/03/10
How did TEPCO achieve a 130% increase in satisfaction with “improving customer experience” and “doubling efficiency”?
2022/03/09
The author of "Sales Is" talks about how to proceed with "sales DX" that is directly linked to results
2022/03/04
Cost reduction
What is the dangerous "SAP 2027 problem" as it is, how to "halve" the migration period and cost?
Special
2022/03/16
Paper documents that remain, hindering telework... is there a way to digitize them all at once?
2022/03/16
How to solve the troublesome "taxi receipt" problem for everyone involved
2022/02/09
Organizational Reform
A business improvement professional talks about the “corporate culture” that hinders DX, and the introduction of tools without thinking only creates bad habits?
Special
2022/03/18
The method by which Act Group centrally manages about 20 account information and shortens business hours to "1/3"
2022/03/18
How to create a “digital workplace” that is easy to work in both the office and remote
2022/03/16
Production/Manufacturing
What's so great about Walmart, ZARA, and UNIQLO? Reasons why “logistics” in the retail industry is extremely important
2022/02/21
Why did Daikin Industries become the top share in the world? Behind the scenes of inverter air conditioner development
2022/02/15
JR East, where the number of passengers has decreased sharply due to the corona virus.
2022/02/01
Crisis Management
How dangerous is Japan if crude oil "over 100 dollars per barrel" continues?
2022/03/18
How did you deal with cyberattacks in those days? "Information Leakage in the WinMX Era" "WannaCry"
2022/03/17
What is the impact of Russia's sanctions "SWIFT Exclusion"? Why is it called a financial “nuclear weapon”?
2022/03/09
Compliance
Experts explain why “sustainable products” became a hit, and the underlying change in consumer sentiment
2021/12/24
"Serious SDGs" promoted by L'Oreal, almost all facilities have already achieved carbon neutrality
2021/09/28
Apple's "child pornography detection technology" plan postponed, why was it criticized from all over the United States?
2021/09/07
Energy-saving and environmentally friendly
What are the odds of the United States embarking on a Russian crude oil embargo? Circumstances that shale mining will not be possible soon
2022/03/11
[Exclusive publication] 3 points seen in the sustainability survey of 110 companies
2022/01/27
Ajinomoto is also working on the triple bottom line of people, the environment, and profit, and the relationship between purpose management
2021/11/19
By industry and scale
Can the construction industry get out of the normalization of "overtime"? Structural problems emerging as DX progresses
2022/03/18
The 2024 problem of the construction industry is approaching, the wages of craftsmen who are not going up, and the labor shortage is accelerating... What is the solution?
2022/03/16
"Only one technology" that Mr. Audrey Tan emphasized in DX
2022/03/16
IT Strategy
The reason why Mr. Audrey Tan says "digital and IT are completely different things" for Japanese people
2022/03/09
Why is "medical digitization" delayed? What are Japan's challenges and solutions indicated by the 12,000 person survey?
2022/03/07
The reason why we were able to realize "120 hours of work reduction" with minor changes in expense settlement
2022/03/07
Backbone system
More than half of the people in charge are stressed, how can we improve the efficiency of the work "before" data analysis?
Special
2022/03/09
Why should we “respond now” to the “revised electronic book preservation law” with a two-year grace period?
2022/02/08
What are the tips for "data linkage that makes the site happy"? How to Drive “Automation” Without Programming
2022/01/24
Information system
How do you get "awareness" from customer's "qualitative data" such as tweets on Twitter?
Special
2022/03/18
65% fewer inquiries. Successful re-challenge! How to use Mobaoku's "AI chatbot"
2022/03/11
The end of retargeting, what is ad delivery using "customer data" required in the post-cookie era?
2022/02/02
Operation management
Only one thing to prepare before upgrading to Windows 11
2022/03/17
Ransomware still tops, increase in supply chain attacks, latest trends in cyber threats
2022/03/11
Is server power consumption a hindrance to AI and machine learning? What are the pain points unique to high performance?
2022/03/08
Security
I don't want too many alerts and false positives anymore, "Simple and smart protection" next-generation endpoint defense
Special
2022/03/11
“Spies” become active in the struggle for supremacy, and the “state-backed” cyber attacks are too dangerous
2022/03/11
Is there anything I can do if I get infected? Why Backup Data Needs a “Zero Trust” Concept
2022/03/07
Network
World market research for IoT investment (Part 2), which is the most interesting? Is the investment standard "cost" after all?
2022/01/26
World market research for IoT investment (Part 1), top 10 by application? Explanation along with success stories
2022/01/25
Six major trends to watch in the IoT market in 2022, 42% are willing to invest aggressively, but why the gap between companies is widening
2021/12/23
Mobile
Is there a more flexible and efficient method for device security that increases the load due to telework?
Special
2021/04/02
Telework's biggest concern... why "ensuring security" is not so easy
2020/08/28
What is IEEE802.11ax (Wi-Fi 6)? Details of the latest wireless LAN standards to understand with 5 advantages
2020/06/03
Hardware
Eight companies including Pana and Honda also established an association, full-scale spread of delivery robots and future issues
2022/03/03
The Possibility of Data Sharing Talked by a Storage Leader, What is a Budding Super City in Tohoku?
2022/02/09
Intelligent robots and data-driven transform warehouses and factories
2022/02/03
Development
Even though I introduced RPA, "no results"? Common points of failed companies
Special
2022/03/04
An easy-to-understand illustration of what CI/CD is, along with specific tools and approaches
2022/03/01
The low-code/no-code development market will grow significantly by 24.3%, reaching 100 billion yen by FY2023
2022/02/18
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Why can't I get a CV no matter how many customers I attract? How to close the bucket
In today's business environment, it is becoming more and more important to use websites to encourage purchases and convert them into repeat customers. However, no matter how much effort is put into SEO and advertising to attract customers, or even if you strengthen guidance through e-mail magazines, there are quite a few people who say that they are not getting results. There is often one common "something" missing from these websites. What is it?
Between "attracting customers" and "nurturing", which is completely missing
The coronavirus epidemic has increased the momentum to refrain from going out, and consumer purchasing behavior has changed significantly. In the future, it will be difficult to survive in the increasingly fierce business competition unless you make good use of channels such as websites and web applications. Of course, each company is well aware of this background, for example, "attracting customers" using listing advertisements and SEO to attract users, MA tools, content marketing, etc. We are focusing on "nurturing" to strengthen. At the same time, however, there are quite a few voices saying, "Even though we have invested in both and made efforts, we are not getting results." Why is this? A major reason for this is the reality that the line between "attracting customers" and "nurturing" is completely missing. No matter how much you attract customers, it will not lead to conversion such as purchase or user registration. Therefore, the number of MA and e-mail magazine members does not increase. Even if you manage to get the users who made a purchase to come back to your site, they won't convert again. In other words, many companies fail to capture the hearts and minds of new and returning customers—in other words, conversion optimization. No matter how much effort you put into "attracting customers" and "nurturing" in this situation, it's like pouring water into a bucket with a hole in it. "Then what kind of method can be considered to cover the holes in the bucket?" continuation of this article ＞＞・Recommendation system is not new, but “real time” is actually important ・Coordination with free consulting service and tools of other companies ・Average 5-30% increase in conversions;This continuation is for members only
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