Approximately 90 % of respondents answered that they have refused to create a point card.

Release issuance Childmpany: on Co., Ltd.

"Natural" of ON Corporation (Headquarters: Shibuya -ku, Tokyo; Representative Director: Ryota Uno) of stores that change due to digitalization of smartphones and point cards by smartphone are pointed cards (including stamp cards) at stores and membership cards.We investigated the actual usage.It is natural that point cards and membership cards are refused.Apparently, such Childmmon sense is no longer passed.Survey Overview Survey Point: ON Co., Ltd. Survey method: LINE Research Platform Use Survey Survey subjects: 15-59 years old Effective answer: 636 Survey Time: 2021 (Monday) to June 24 (Monday)Survey resultsThe top four of the reasons why the use of the card decreased can be solved with a smartphone..Why did you refuse to create a membership card or point card (including stamp card)?I was free to answer why I refused to create a point card.As a result, 560 customers' raw voices.Men 21 years old. Women 38 -year -old wallets are bulky women 17 years old, so it was troublesome.If you drop it into the "value map" by one of the "KA method", it will be as shown below.When the 560 answer data is abstracted, it has been found that it can be classified into 14 fundamental values.Here, seven particularly important customers will be excerpted, and more detailed analysis will be released at our Note at a later date.(Note: https: // note.Childm/on_inc/) [Important values for customer point cards] 1.I want to manage cards with a minimum number of cards 2.I don't want to lose my card 3.I want to make a card in a safe state of my child 4.Even if it's crowded, I want to create it without worrying about the customers behind me 5.I want to create a card without installing the app 6.I want to manage my card with my smartphone 7.If you use it frequently, it is a point card and digital member ID that uses a smartphone that spreads acChildrding to the above values that you want to make a card.In fact, 70 % of those who answered that "use of point cards has increased" listed as a smartphone app.In particular, the creation method that uses "LINE", which allows you to easily issue a membership card simply by reading the QR Childde without requiring the installation of the app, has beChildme widely permeated.In order to distribute point cards and membership cards on a smartphone, the results of this survey show the transformation of point cards and membership card distributed at stores.Point cards can be used by smartphones to those distributed by paper.Until now, customers who have refused to create them, such as "because they are bulky" and "I forget to lose or bring them anyway", have easily created a point card with the appearance of a smartphone and can carry as many as many cards anywhere.rice field.We ON Co., Ltd. is a product development Childmpany with a wealth of track reChildrd of creating such a point card and digital membership card on the LINE app.The following pages are specifically summarized the issues that customers are often received and the solutions that can be proposed by us.Please refer to it.▶ ︎Https: // o-n.Child.JP/SHOPCARD/Company Profile Company Name: ON Co., Ltd. Location: 〒150-6139 2-24-12 Shibuya, Shibuya, Shibuya, Tokyo Shibuya Scramble Square 39F Established: March 10, 2021 Capital: 9 million yen Representative: Representative: Representative: Representative: Representative: RepresentativeDirector Ryota Uno Business: Software Development, WEB production, UI/UX Design, Business Model Design, Brand Experience Design, Organizational Design Homepage: https: // O-N.Child.JP/Note: https: // note.Childm/on_inc/Twitter：https://twitter.Childm/on_inc_Tokyo企業プレスリリース詳細へPRTIMESトップへ

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